Samples
These use Fernhollow Candle Co., a fictional shop made up for these samples. Keywords are illustrative. A paid order uses your own search data.
1. Listing refresh
| Before | After | |
|---|---|---|
| Title | Lavender Candle, Soy Candle, Handmade Candle, Gift for Her, Candle Gift, Relaxing Candle | Lavender Soy Candle, Hand-Poured 8 oz Amber Jar Candle, Calming Bedroom Candle, Self-Care Gift for Her |
| Tags | 6 of 13 used; "candle" repeated in 4 | lavender candle, soy candle, calming candle, self care gift, gift for her, amber jar candle, bedroom candle, hand poured candle, cotton wick candle, spa night gift, 8 oz candle, natural soy wax, lavender gift |
New description: Unwind at the end of the day with lavender and a soft, steady glow. This 8 oz soy candle is hand-poured in small batches into an amber glass jar with a cotton wick. Details: lavender scent, 8 oz amber glass jar, 100% soy wax, cotton wick, about 45 hours burn time (from the shop's own burn test). Care: trim the wick to 1/4 inch before each burn, and never leave a burning candle unattended.
2. Shop keyword map (excerpt)
| Product group | Primary phrase | Supporting | Gift and occasion | Listings |
|---|---|---|---|---|
| Calming scents | lavender soy candle | calming candle, bedroom candle | self care gift, spa night gift | 4 |
| Woodsy scents | cedar candle | woodsy candle, cabin decor | housewarming gift, gift for him | 5 |
| Seasonal | fall candle | pumpkin candle, cozy home decor | hostess gift | 6 |
| Sets | candle gift set | soy candle set, sampler candles | birthday gift box | 3 |
3. Shop audit (excerpt)
| # | Finding | Fix |
|---|---|---|
| 1 | 14 of 18 listings use fewer than 10 tags | Fill all 13 tags using the keyword map |
| 2 | First photo on 9 listings shows the candle unlit against a busy background | Reshoot the first image lit, on a plain surface, with the jar size visible |
| 3 | No shop sections | Add sections: Calming, Woodsy, Seasonal, Gift sets |
| 4 | Dispatch time stated as 1 to 5 days | State a firm dispatch time you can meet |
| 5 | About page has no story or photos | Add a short maker story and two process photos |
The full audit runs 6 to 8 pages and ends with a 30-day action list.